About Us

TWL Apparels Private Limited, founded in June 2016 and based in Bangalore, is a fashion and clothing company. Cinnamon Closet is the flagship brand owned by TWL Apparels Pvt. Ltd.

Founder's Story

Vinita Choudhary, founding director of Cinnamon Closet dreamed of an inspired wardrobe for herself and women who prefer elegance over trendy fashion. In her ten-year long engineering career, she always struggled to find well-fitting elegant clothes. She made it her mission to put the fun (and the ease) back into the ritual of dressing and to rethink the shopping process altogether. Her passion for clothing and her quest for perfection led her to learn the art of designing clothes. Before launching Cinnamon Closet, she completed professional courses where she has learnt to design and draft patterns, take measurements, cut fabric and stitch. Cinnamon Closet web-store reflects her personal style (sophisticated and functional silhouettes) for well-fitted elegant clothing at an accessible price point.

Along with our awesome team - our fabric suppliers, photographers, and miracle-making tailors - we are creating beautiful and superb quality pieces. 

Thoughts Behind The Brand

Clothing should make your life easier without compromising on style. At Cinnamon Closet, we create effortlessly chic pieces that are as practical as they are stylish. Our clothes are low-maintenance, machine washable, fade-resistant, and shrink-proof. They’re designed to last, giving you more time to focus on what really matters while looking fabulous.

Our Vision

Redefining women's clothing with effortless elegance.