About Us

TWL Apparels Private Limited is a Bangalore based fashion and clothing company founded in June 2016. Cinnamon Closet is the brand owned by TWL Apparels.

Our Story

Vinita Choudhary, founding director of Cinnamon Closet dreamed of an inspired wardrobe for herself and women who prefer elegance over trendy fashion. In her ten-year long engineering career, she always struggled to find well-fitting elegant clothes. She made it her mission to put the fun (and the ease) back into the ritual of dressing and to rethink the shopping process altogether. Her passion for clothing and her quest for perfection led her to learn the art of designing clothes. Before launching Cinnamon Closet, she completed professional courses where she has learnt to design and draft patterns, take measurements, cut fabric and stitch. Cinnamon Closet web-store reflects her personal style (sophisticated and functional silhouettes) for well-fitted elegant clothing at an accessible price point.

Along with our awesome team - our fabric suppliers, photographers, and miracle-making tailors - we are creating beautiful and superb quality pieces. 

THOUGHTS BEHIND THE BRAND

There are no hard-and-fast set of styling rules. It's critical to be thoughtful in evaluating one's environment to determine what is appropriate for you. We at Cinnamon Closet try to stay cognizant of the fact that it is impossible to offer a "one style fits all" guide for our fabulous diverse women clientele from: home makers, engineers in IT, business executives, school teachers, entrepreneurs, investment bankers, high profile CEOs, and others. We've done our best to offer widely varying ensembles that "work" in a number of different settings - from conservative, to casual, to creative. We are tying to offer a depth and breadth of style options and inspiration that span a multitude of settings.

Our Vision

Making elegance mainstream.

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